Subaru Outback
Generations of Love
Our 2021 brand campaign for Subaru pays homage to some of the most iconic Subaru models across the decades while launching a new generation of adventure with the all-new Subaru Outback.
The most successful TV Campaign in Subaru history and in the Youtube Top 10 most watched ads in Australia that year with 2.3m views.
We also launched a comp asking people to “Serenade their Subaru” which featured some very questionable singing.
Agency: The Works
Creative Partner: Damian Pincus
Creative Director: Nathan Bilton
Art director: James Gillespie
Copywriter: David Arns
Strategist: Steve Sullivan and Caroline Ghatt
Creative Project Lead: Rosie Carey
Head of Production: Honae MacNeill
Production Company: Finch
Director: Jae Morrison
Producer: Sarah Nichols
Sound: Squeak E. Clean
Editor: Lucas Baynes
VFX: ARC Edit