Krispy Kreme: Journey to Glazetopia

Krispy Kreme's latest doughnut range was inspired by the classic flavours of the cinema experience.

screen-shot-2017-03-10-at-4-32-33-pm.png

A blockbuster hit for the tastebuds needed a blockbuster movie to go with it, so we created an epic 360 VR sci-fi adventure, 'Journey to Glazetopia'.

kkr0049-glazetopia-1200x628-14_1.jpg

We started with a teaser trailer.

screen-shot-2017-03-12-at-5-55-09-pm_orig.png
screen-shot-2017-03-12-at-5-56-10-pm_orig.png

We then launched with limited edition 'Doughnut Vision' VR Goggles as gifts with an in-store purchase of the doughnuts.

screen-shot-2017-03-10-at-5-03-00-pm.png

The final film was an epic VR adventure for the senses, and one of the first brands in the world to use Google VR.