O&G

For people who hate mornings

O&G was a challenger in the ’healthy’ breakfast cereal world and was being lost amongst some of the more established brands. We were tasked with helping it stand out from the crowd.

We decided to go AGAINST the fairly unrealistic ‘rise and shine’ vibe of most the other brands and bring things back to reality. Mornings actually kinda suck, and most of us would rather sleep in than get up and do 5am yoga.

Campaign covered social, pre-roll, OOH, POS