NS&I

Saving, It’s ‘Sensibly Exhilarating’

Pitch Winning Idea

NS&I Bank in the U.K were launching a new product - a ‘Feel Good’ saver account aimed at younger irregular savers, encouraging them to save more and reach their financial goals.

We decided to be honest with the audience - saving is never going to be as exciting as skydiving or all night raves, but it does give you a bit of a thrill seeing your balance increase.. a sensibly exhilarating one.